The perfect balance is characterized by utility and creativity. Sharon Mooradian, owner of Sharon Mooradian Designs, has mastered this balance with her application of artistic and unique touches to furniture, mirrors, lamps, and frames. Whimsical and fun, Sharon’s designs add a special, one-of-a-kind finish to any atmosphere. There’s nothing like adding beauty to the household items that we usually only value for usefulness.
What do you hope people will receive from your products?
If my work is viewed online or in a brick and mortar shop, I hope it brings a big smile to someone’s face. If it is purchased, I hope it brings that person years of enjoyment.
What do you always try to keep in mind while you create your products?
As I work on an old piece of furniture, I wonder about its history. Who owned it, the home it was in, the life it had. As my work progresses, I imagine the future home it will have and its renewed life. Hopefully it becomes a family heirloom and continues its travels from generation to generation.
Do you sell offline too? Where else can we find your stuff?
Yes. Three shops and one gallery carry my work. I also work with interior designers to create custom pieces.
44 Garth Road
Scarsdale, NY 10583
31 Mamaroneck Avenue
White Plains, NY 10607
NOA Fine Jewelry & Gifts
88 Charles Street
Boston, MA 02114
86 Commonwealth Avenue
West Concord, MA 01742
What is the most fulfilling aspect of your business?
While I create many different hand painted home decor items, I really love transforming an unloved piece of furniture. It’s a very magical process for me. Adding whimsy and fun to something forlorn and forgotten which then becomes a piece that is alive with color, sparkle and personality still amazes me. Turning caterpillars into butterflies. My reward, the fulfillment comes when someone connects with the piece and loves it so much they want to have it in their home.
What’s your favorite thing about CraftLaunch?
Craftlaunch gives me the gift of time — a very big gift! Where there is love and passion for what you do, the energy is always there and you want to have whatever time there is to do what makes you feel alive and happy. Craftlaunch works effortlessly with my Etsy shop. Once it was set up, there was nothing else I needed to do. It gives me a professional website and an additional online presence with absolutely no time taken away from what I love to do.
Sharon Mooradian Designs: sharonmdesigns.com